Latoya's journey to becoming the founder of Beignet Bae began with a simple craving. Living up north, far from the warm, bustling streets of New Orleans, she found herself longing for a taste of Louisiana—a crispy, fluffy beignet, lightly dusted with powdered sugar, and bursting with comforting flavors. The few beignet shops scattered across her region could never quite capture the magic of the southern treat she remembered having traveling to New Orleans.

Latoya, a mother of three with a deep love for family and generational tradition, decided she couldn’t wait any longer for that perfect beignet experience. Armed with a recipe passed down from her grandmother and an unyielding passion, she began experimenting in her own kitchen. The kitchen, once a space for family dinners, transformed into a beignet lab, filled with the fragrant aroma of dough, butter, and powdered sugar.

Her first attempts were met with mixed reviews—some batches too sweet, others lacking that perfect fluffiness. But Latoya's determination never wavered. She poured her heart into every beignet, crafting them with care and creativity. She experimented with flavors that went beyond the classic, creating a range of sweet and savory varieties that brought new dimensions to the beignet experience.

Her family was her first taste-testers and biggest supporters, often covered in powdered sugar and happily critiquing each new batch. Their joy and enthusiasm fueled her desire to share this Southern comfort with the world. Latoya envisioned a way to bring the same heartwarming experience she created in her kitchen to others across the country. She wanted everyone, no matter where they lived, to indulge in the same delicious, heart-shaped beignets that had become a beloved part of her family’s traditions.

Thus, Beignet Bae was born—a company dedicated to delivering & shipping frozen, heart-shaped beignets to homes, restaurants and cafe’s nationwide. Each box was crafted with the same love and attention that went into her family’s kitchen creations. Latoya’s mission was clear: to spread joy, comfort, and a touch of Southern charm to every home, ensuring that the beignet experience she cherished could be enjoyed anywhere.

Today, Beignet Bae is more than just a company; it’s a testament to Latoya's passion and the special place that these delightful treats hold in her heart. It’s a reminder that with a little creativity and a lot of love, even the simplest cravings can turn into something extraordinary.